Procter & Gamble: A Company with Global Operations

Procter & Gamble (P&G) is a leading manufacturer of personal and home care products. P&G is an international company that operates in 40 different countries. This paper will examine the environmental factors that affect how effective P&G’s global marketing efforts are. These factors known as environmental forces include social and economic forces, as well as technological, regulatory, and competitive forces.Any business operating internationally is impacted by these environmental factors which affect how the company will market its product. Understanding how these forces impact its operations will help P&G understand the interworkings of the economy both globally and domestically and the trends that currently impact its marketing efforts, which will help P&G, create and successfully implement its marketing plan. Operating Globally:In this day and age, globalization has allowed companies to operate internationally. According to Panayotou (2000), â€Å"Globalization is an on-go ing process of global integration that encompasses economic integration through trade, political interaction, information technology, and culture. Globalization brings people, culture, and information together. Globalization has helped P&G operate globally because it lowers trade barriers and increases the dependence between countries for goods and services, which means there is a bigger market for the goods that companies like P&G offers.Globalization came about as countries saw that other countries could produce products better and cheaper than another country could (comparative advantage), so countries began producing what they had an advantage in and selling it to other countries. This trading of products became an accepted practice and eventually spurred economic growth. This caused countries and  businesses to begin operating in the global market because it allowed companies to tap into this greater demand and new market for goods and services, which would expand their custo mer base and profit potential. Procter & Gamble: The Importance of Demographics & Physical InfrastructureP&G knows that when operating globally the company needs to market its product, and this means you have to have a clear understanding of the market of people that will be using the product. This means understanding the people and their different cultures. Every country has a different culture. Culture tells a story about where people come from, who they are, and what is socially acceptable. Culture affects the way people perceive the world around them, and this means it will affect the way products should be marketed. A significant part of our culture is our background, characteristics, and demographics.Demographics provide vital information about a country’s people. Information about a country's demographics help P&G to determine the right people to market its products to and how to appeal to them in its marketing plan. P&G manufacturers and sells its products world-wide including nations outside North America, Western Europe, Japan and Korea where there is a growing demand for its products. These countries represent places with high populations of people who are aging and take care of themselves, which means they need basic household items which P&G manufacturers such as detergents and grooming products.P&G is well- positioned in the industry segments and markets in which it operates. P&G’s success is a result of its ability to adapt its marketing mix to the standards and culture of the country in which it operates. It does this by having a good understanding of the country’s demographics and its physical infrastructure which help facilitate the development and operations of its companies. A countries physical infrastructure helps marketers determine how products will go from the manufacturer, to retailers, to the customer. Going Global: The Effect of Trade Practices and AgreementsTrade is an integral part of any country’s grow th and stability. Trade is fostered by global economic interdependence and gives counties access to a  wider array of products and services. Over the past decade trade has become global; trade negotiations have expanded to include more countries and are now regulated by international agreements and the World Trade Organization (Boundless, 2013). Trade has created a global economic interdependency. Global economic interdependence illustrates the ideal that no country is completely self-sufficient. â€Å"There is a need for trade among nations for goods and services as well as the resources needed to survive and grow in the global economy† (Nebraska Department of Education, 2013, para1).This means that decisions made in one country will directly affect what happens in another country making countries more susceptible to economic problems. Although, trade increases a country’s wealth trade also leads to inequality which is why countries have trade agreements. Trade agre ements are negotiated by each nation who has their own interests’ in-mind, which means some level of protectionism to protect industries that are essential to that nation (Boundless, 2013). Costs of Operating Globally: Foreign Corrupt Practices Act of 1977Any company with international operations is susceptible to a number of risks. These risks include complying with U.S. laws affecting operations outside of the United States, such as the Foreign Corrupt Practices Act. The Foreign Corruption Act was developed to eliminate the potential of bribery to foreign officials, thwart money laundering, and reduce corruption and restore confidence in the business system.When operating internationally, companies must abide by several laws and legislation on the local, national, and international level. This is because the company conducts business with other nations and this means abiding by the laws, rules and customs which govern the business transaction between the two nations. Furthe rmore, companies must also take into account that political systems directly influence international relations between nations.This is because each country has it own laws and acceptable business practices. As well as its own political system that determines what a company can do when trying to conduct business in that country. When conducting business with different countries it is important to be aware of its political systems as it determines where products can be marketed and  what laws must be abided by (Chavis, 2013).TechnologyTechnology changes the way companies operate and conduct business. Technology allows companies with international operations to achieve success by allowing them to be innovative. Technology helps companies improve its equipment and manufacturing processes and anticipating consumer acceptance. On a global perspective, technology allows companies to go outside the traditional confines of selling a product and enables them to sell their products virtually anywhere. Technology has influenced every aspect of business from increasing efficiency to providing access to information and changing how companies communicate with their customers. Social Responsibility, Ethics, & Legal Obligations:To be profitable companies must understand that there is more to staying in business than earning a hefty amount of money. Companies must also consider the social implications of their operations. This is especially important for companies operating in the global market because a damaging reputation can impact its sales domestically and internationally. Any company looking to stay in business must abide by the laws and legislation of the company in which it is operating. For example, P&G is subject to tax regulations in the United States and multiple foreign jurisdictions, and it is their responsibility to be aware of any changes in the laws and regulations of these countries.In business, social responsibility and ethics go hand in hand. A company tha t seeks to have a positive impact on society is usually a company that seeks to operate responsibly and in doing so the company upholds the highest moral and ethical standards. Ethics help ensure that companies use good business practices in its operations and help companies fulfill its social responsibility to help improve the lives of its people.For P&G social responsibility and ethics drive the company. P&G is in the business of â€Å"providing products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come† (P&G, 2013, para.2). P&G believes that by being socially responsible, and ethical its â€Å"consumers will reward P&G with leadership sales, profit and value  creation, allowing our people, our shareholders, and the communities in which we live and work to prosper† (P&G, 2013). ConclusionInternational companies understand that success is not just creating an appealing marketing campaig n. To be successful companies have to plan extensively and have a good understanding of the global market. To market a product internationally companies must examine and plan for the environmental factors that influence how effective their global marketing efforts are. In doing so, the company will effectively reach its new market of customers and create a unique position in the minds of its customer which creates brand loyalty, generates sales, and increase profit potential.

Freestyle Swimming

Times have consistently dropped over the years due to better training techniques and to new developments in the sport. In the first four Olympics, competitions were not held in pools, but, rather, in open water (1896– the Mediterranean Sea, 1900– the Seine river, 1904– an artificial lake, 1906– the Mediterranean Sea). The 1904 Olympics freestyle race was the only one ever measured at 100 yards, instead of the usual 100 metres. A 100 metre pool was built for the 1908 Olympics and sat in the center of the main stadium's track and field oval.The 1912 Olympics, held in the Stockholm harbour, marked the beginning of electronic timing. Male swimmers wore full body suits up until the 1940s, which caused more drag in the water than their modern swimwear counterparts. Also, over the years, some design considerations have reduced swimming resistance making the pool faster — namely proper pool depth, elimination of currents, increased lane width, energy-absorb ing racing lane lines and gutters, and the use of other innovative hydraulic, acoustic, and illumination designs.The 1924 Olympics were the first to use the standard 50 meter pool with marked lanes. In the freestyle, swimmers originally dove from the pool walls, but diving blocks were eventually incorporated at the 1936 Olympics. The tumble turn, better known as the flip turn, was developed in the 1950's. The Trudgen, introduced in England during the 1880's, has been completely supplanted by the front crawl, also known as the Australian crawl. Lane design created in the early 1970's has also cut down on turbulence in water.

How Stress can be Damaging to an Individual Employee Essay - 2

How Stress can be Damaging to an Individual Employee - Essay Example From this study it is clear that the stressors in the workplace are able to stimulate physiological reactions that will eventually lead a person to become physically and mentally ill. As commonly observed, the common stressors that are found in the workplace that can affect a person physically and mentally include but not limited to the number of workloads given to them, the seclusion, excessive hours given to work, a stressful environments because of pressures, the inability of a person to engage in self-rule, problematic relationships with colleagues and management, presence of intimidation among members in the organisation, pestering, and the lack of either provocation or openings for career-pathing advancement via improvement of skills, abilities, knowledge, position and accountability.   This paper highlights that  theories of occupational stress are linked to the theory pertaining to workplace support and work-life balance, emphasising that the stressful conditions will hav e greater negative impact on the individual’s psychological health and well-being especially if there is absence of support. Therefore, it is of no great surprise as to why many research studies would want to find out the effects when there is absence of balance, the effects are mostly in line with the stress created due to conflict between the demands of work and non-work activities, and the level of satisfaction in work and non-work activities.

Motivational case assignment Example | Topics and Well Written Essays - 500 words

Motivational case - Assignment Example Another assumption is that people should be treated fairly and this identifies with Joe’s case to suggest that unfair treatment, based on his lack of college degree, explains his loss of motivation. Elements of the model also identify with the case and management’s failure to mitigate Joe’s challenges, such as academic based discrimination, explains his lack of motivation. In addition, the level of discrimination that Joe perceives suggests to him that his promotion opportunities in the organization are limited, and this establishes a barrier between outcomes and satisfaction elements for Joe (Whetten & Cameron 332, 333). Limited availability of rewards to Joe, despite his high performance, is the cause of the problem, and Joe’s expression that identifies focus on his poor academic qualifications explains this. He explains that he is not regarded because of his low qualifications and that he is the lowest paid worker because of the low qualification. This however occurs while he performs as his graduate workmates do and he contributes valuable ideas to the organization even with existence of the graduates. He therefore lacks motivation because of biased reward and recognition system (Whetten & Cameron 362). Elements of reprimand, redirection, and reinforcement can be used to reshape Joe’s behavior. The management should identify the discrimination that Joe suffers, inform other employees of this, and warn against further discrimination. Pointing out effects of the discrimination, such as Joe’s refrain from offering valuable ideas and his declining performance, on organizational objectives will also shape Joe’s behavior by eliminating the cause of low motivation. Similarly, establishing guidelines for non-discriminative actions towards Joe, ensuring that employees are willing to comply, and praising Joe for all his success

United States National Security Article Example | Topics and Well Written Essays - 1000 words

United States National Security - Article Example Policy developers will have to address these energy encounters – but none of them are an interrogation of yes or no, either, do or don’t. As an alternative, how the United States encounter those challenges will need choices-strategy judgments about infrastructure investment, government policy, investigation funding, and even external policy. The American security plan has a strong program scrutinizing how America-and the world-uses and yields energy. It is thought that the way Americans consume energy is unfavorable to their national security, their monetary well-being, and their environs. Without prejudice, we seek solutions. We focus on long-term, strategic sets that will control the well-being of their country until the next century. At this time, the fears for their security areas composite and varied as complex and diverse as extremism, the spread of weapons of mass devastation, climate change, deteriorating states and economic downfall. Many of these national trials will require answers that go beyond military capacity and utilize all the tools at their clearance. The American security mission is prominent in the development of new state security hallucination and strategy that generate a new American store for the twenty-first century that is open to the challenges and changes we face as a nation. The United States encounters many defies around the world that are composite because they are irregular in nature. Uneven challenges are those where the unlike performers and components have not the same welfares and proficiencies, but nonetheless, intermingle compound ways to make policy tremendously difficult.  

The Relationship of Employee Motivation, Overall Satisfaction, and Thesis

The Relationship of Employee Motivation, Overall Satisfaction, and Turnover Intent among Petrochemical Companies in Saudi Arabia - Thesis Example The present study set out to determine which motivational factors influence the overall satisfaction of employees working in Saudi Arabia. The literature review comprised of relevant papers, seminal papers unpublished texts written by known authors and published texts books, which help to strengthen the issues raised. Questionnaires were developed and administered. Thesis use a quantitative research approach, specifically utilizing a survey in gathering primary data for ascertaining the motivators of employees working in petrochemical companies in Saudi Arabia. The thesis incorporated a study that was conducted on 152 employees from different petrochemical companies in Saudi Arabia to find out the most motivational tools preferred by workers and the types of problems commonly being experienced by the employees in the organization. In the thesis, hypotheses were formulated and tested. The analysis from the empirical findings showed that the intrinsic factors which predicted the overall satisfaction of these workers include ability utilization, achievement, activity, independence, and social status. Additionally, it was found that the extrinsic factors which predicted overall satisfaction are co-workers and compensation. Thesis confirms that effectively motivating employees can greatly help in achieving short and long-term goals of a company and employee motivation is a vital factor and is crucial to good organizational management. A satisfied employee is more committed and loyal to a company, thus motivational factors can also influence organizational commitment and reduce turnover rates among petrochemical companies in Saudi Arabia.... Thesis use a quantitative research approach, specifically utilizing a survey in gathering primary data for ascertaining the motivators of employees working in petrochemical companies in Saudi Arabia. The thesis incorporated a study that was conducted on 152 employees from different petrochemical companies in Saudi Arabia to find out the most motivational tools preferred by workers and the types of problems commonly being experienced by the employees in the organization. In the thesis, hypotheses were formulated and tested. The analysis from the empirical findings showed that the intrinsic factors which predicted the overall satisfaction of these workers include ability utilization, achievement, activity, independence, and social status. Additionally, it was found that the extrinsic factors which predicted overall satisfaction are co-workers and compensation. Thesis confirms that effectively motivating employees can greatly help in achieving short and long-term goals of a company and employee motivation is a vital factor and is crucial to good organizational management. A satisfied employee is more committed and loyal to a company, thus motivational factors can also influence organizational commitment and reduce turnover rates among petrochemical companies in Saudi Arabia. Finally managers play an important role in motivating employees and making sure that they are happy, and motivating employees is one of the most enduring and difficult challenges of a manager. Since motivation affects and influences employees variably, the study has provided specific input for petrochemical companies, as regards which factors they should focus on to encourage overall satisfaction and preclude the resignation of their employees. ACKNOWLEDGEMENTS My gratitude first goes to the

Marketing Research- Individual Data Analysis Report Assignment

Marketing Research- Individual Data Analysis Report - Assignment Example Another critical factor that has led to an increased consumerism is the surge in credit culture. In addition, companies nowadays also put more emphasis on the requirements of consumers because they have understood that it is wise and sensible to manufacture products according to the requirement as it mitigates the market risk as well as provides opportunity to gain success. The same idea is applicable for a television production company (Edwards & Peccei, 2007). Television viewers have the tendency to watch programs that is entertaining and has some kind of social value (DeMozota, 2003). However, the viewership of a television program is greatly dependent upon the culture of the country and also the customer base that the television program has considered as its target. In this report, in-depth consumer analysis will be conducted to assess their attitude towards reality shows. On the basis of the analysis, a recommendation to the client, NBN will be made about whether they should int roduce a new Reality TV show or not. The analysis of data will encompass both qualitative and quantitative forms and a judgment will be made after considering both the facts (Solomon, 2008; Pride & Ferrell, 2004). Qualitative Analysis Key Themes Identified The study is trying to analyse the attitude of consumers towards reality TV shows. Another issue that became evident while exploring the qualitative data is the definition of a reality TV show. The analysis revealed that there are several types of shows being aired on television, but classifying programs as reality, soap and drama is a tricky task. Interpretation of Theme 1 The nature of the program is also dependent upon an individual’s point of view. According to R2, a reality shown is the one that depicts a real life scenario and showcases true reactions of the contestants participating in the program. Furthermore, the respondent also mentions that there are some reality shows that uphold real things but is often scripte d and participants act according to the direction. In the similar way, R5 comments that â€Å"I have to admit, I am not a very big fan of real-life TV. I tried watching programs such as survivors and Temptation Island, but they just are not appealing to me, which I think has a lot to do with the fact that I see those shows as acting and nothing else†. Hence, the same issue i.e. what actually is a reality television show is the matter of doubt among the mass. Another point raised by the respondent regarding reality TV shows is the authenticity of the participants. Exemplifying the mega hit show ‘Big Brother’, the respondents stated that â€Å"who wouldn’t be tempted to pretend to be someone that they don’t normally get to be on TV, even though the shows are supposed to be 100% real and genuine.† The statement obviously holds great importance, as consumers may feel cheated if they are not shown the real side of the participants. However, the po int made by R1 in this regards is contradicting. The respondent believes that some sort of acting in the reality shows is absolutely acceptable because they have participated in a competition and wining the show will reward them with a lot of money. Therefore, it is up to them how they portray themselves in front of the audience and it is up to the audience how the rate remains constant. In addition, the respondent also stated referring to reality show where two ordinary people

Auditing Assignment Example | Topics and Well Written Essays - 1000 words

Auditing - Assignment Example There are many factors reported in the profit and loss account that have affected the company's profit. The most prominent of them being increasing cost of sales and interest expenses. The major trends and tendencies in the company's financial position and performance for the current year as indicated by Adios Ltd's financial statements can be assessed with the help of the following factors: The company's balance sheet shows that the company has enhanced its investment in tangible asset by 84% whereas the investment in the intangible assets of the company has been reduced by 80%. But overall as compared to the previous year, the company's investment in total assets has been increased. Working capital is the capital, which remains with the company after accounting for all the current liabilities of the company out of its current assets. This capital is required by every company to meet its short-term obligations or liabilities without any hassles, whenever a need arises. Working capital can be obtained by subtracting a company's current liabilities from its current assets. The Adios Ltd's total current liabilities are about 25% of its total current assets, which shows a good working capital position for the company. The company's fiIncreased Long-term Borrowings The company's financial statements indicate that the company's long-term debts and borrowing has been increased to a great extent. As compared to the previous year, the company's long-term debts have been increased by about 7 times. Consequently, the company's interest expense has also been 6 times more than that of the previous year. Increased Sales According to the Adios Ltd's profit and loss account, the company's total sales are increased by 11.46% as compared to the previous year. Simultaneously, the company's cost of sales has also increased by 55%, which has resulted into a decline in the company's gross profit margin. Adios Ltd's gross profit margin was about 55% in the year 2004, which has decreased to 23% in 2005 despite of an increase in company's sales. Decreased Profit The company's profit margin for the year 2005 has declined by 30% as compared to that of the year 2004. Company has shown many factors responsible for this in the financial statements. The most prominent of which being the increasing cost of sales and increasing interest expense resulting from an increasing trend in the company's long-term debts and borrowings. INFORMATION IMPORTANT TO BE ASKED BY AN AUDITOR An auditor needs to obtain the following information from the company's management in order to gain a better insight of company's financi

Separting the Components of Panacetin Essay Example for Free

Separting the Components of Panacetin Essay The purpose of this experiment is to investigate the composition of a simulated pharmaceutical preparation Panacetin, a proposed type of pain-killer. Panacetin is typically made up of sucrose, aspirin, and acetaminophen, but the third component in this experiment is unknown. The unknown component is suspected to be a chemical relative of acetaminophen, either acetanilide or phenacetin. Using techniques such as extraction, evaporation, and filtration, the three components will be isolated based on their solubilities and acid-base properties. The percent composition of Panacetin will also be deduced based on the masses of the three dried components; this is done to verify the composition attained is consistent with those listed on the preparations label. As a result of this investigation, my teammates and I allowed the Panacetin to undergo gravity filtration and separation techniques in order to identify whether there are any discrepancies in the components of the Panacetin. Furthermore, recrystallization and purification methods were used to determine if the unknown substance were similar in properties to either of the suspected unknown substances by comparing factors such as melting points to the chemical properties of phenactin and acetanilide. The results were as expected, based on the molecular weights and ratios of each separated chemicals, as well as the boiling point of the unknown it was determined that these ranges were close enough to indicate that the label is reasonably accurate in its composition. To add on however the identity of the unknown component differed from what the label indicated. In the end, the percentage composition attained based on our observations and yield confirmed that indeed the chemical composition of Panacetin were as indicated on the preparations label. The identity of the unknown component however suggested that the preparation did not contain acetaminophen as indicated, but instead was consistent with the chemical properties of acetanilide.

Theory of Parabolas Essay Example for Free

Theory of Parabolas Essay A parabola is designed on a basic formula, Y=ax^2+bx+c, which allows it to achieve a curve not seen in a normal line graphed using a Y=mx+b format. To the left is a graph who’s formula is y=x^2, where a=1, b=0, and c=0. I have isolated the (a) factor to see its effects on the parabola. Below is a graph where I have changed the (a) multiple times. The result is that as the (a) decreases, the mouth of the parabola widens due to the fact that (a) is essentially the slope of the parabola. Now, watch what happens when the (a) becomes negative. Now the mouth of the parabola is opening down and as we increase (a), the parabola widens. When (a)1, the parabola closes up horizontally. So from this, we can infer that if (a) is 0, then the result will be a straight line going along the X axis which is no longer a parabola. Now we will look at how the (b) factor changes the parabola, below is the origional graph from the top of the paper except the red line represents the same parabola with a (b) added onto it. The original equation was Y=x^2(blue line) and the new equation is Y=x^2+x(red line). The change is moving the vertex of the parabola left ? and down ? but the shape of the parabola it’s self is unchanged. Here are some other examples of changing (b) in a parabola with a steady (a) As seen in the graph, (b) only moves the parabola to the sides and down (as the numbers increase, the vertex moves left and down and decreasing is vice versa), but somehow fails to move the parabola up past the point X=0 on its own (making the (a) negative will flip the parabola). So now we have a slope (a) and a vertex (b), but we still need our Y-intercept which will be our (c) As shown from the graph, our parabolas Y-intercepts match up with our (c) factor, completing the equation -Fun fact, the word parabola came from the Greek words para, meaning beside, and bole, meaning to throw

Comparing Housing Systems In Japan And Malaysia Environmental Sciences Essay

Comparing Housing Systems In Japan And Malaysia Environmental Sciences Essay Housing plays an important role in a countrys economy, typically accounting for 10 to 20 per cent of total economic activity. In addition, housing is often an individuals biggest asset. The availability of housing finance is, therefore, crucial for overall economic development as well as for a households welfare and its quality of life. With the large-scale privatization of the housing sector, a need for housing finance systems arose in the countries with economies in transition. There are many good examples of effective housing in the region. However, while policy makers have had access to information and policy advice on individual systems, there has so far not been a method for comparing them that would help to determine their suitability for a particular country. This essay is to compare and contrast the housing system of two countries. Now compare and contraction the housing system of two countries. Countries name is japan and malaysia. These two countries people how to advertise and look for housing and also discuss which types of utilities are necessary and how they are installed. structure: Japanese House Traditional japanese houses are built by erecting wooden columns on top of a flat foundation made of packed earth or stones. The frame of a japanese house is made of wood, and the weight is supported by vertical columns, horizontal beams, and diagonal braces. One thing of japanese houses is that every house has a large roof and deep eaves to protect the house from the hot summer sun. [1] The houses of common people make differently. Farmers of the country, they were made to different style. The houses built in the gassho style. [2] One common things of japanese house is that when they make their house, they have many sliding doors. Sometimes they partition their rooms. This is the style seen in modern japanese houses today. Nowadays japanese used to cover the floor of entire rooms tatami mats. As the living room, where the family dines together, they used cabinet that holds the plates and bowls. Japanese use a heated table called kotatsu. Recently, people are beginning to look anew at the traditional methods of building houses. [3] Interior Design Traditional House:- Traditional japanese housing has kitchen, bathroom and toilet. Any room can be a living room, dining room, study, or bedroom. All the furniture is portable, being stored in oshijre, a small section of the house used for storage. Modern Homes:- Housing is typically listed in real estate. Rooms format is 1r or 2ldk. R designating room, l for living room, and k for kitchen. Japanese home has genkan or entryway; it includes a small area, as the same level as the outside. Malaysian House: On the other hand japanese and malaysian housing system are mostly different. Malaysian housing system is shown: The traditional malaysian housing process is highly autonomous, largely controlled by the user. Guided by building tradition and the village carpenter, the owner-builder designs a house that is uniquely suited to the familys socioeconomic and cultural situation. Not only does the traditional approach foster a better match of house to user, it keeps the cost down by eliminating the need for professional intermediaries such as architects or developers.   Self-help and cooperative labor are the resources upon which the owner-builder relies. The traditional malaysian house has an open interior, promoting good cross ventilation and lighting and allowing the space to be used for many purposes depending on the season, occasion, or time of day.   Since most activities take place on the floor, the need for furniture is minimal; bedding materials and sleeping mats are rolled up and stored during the day to eliminate the need for separate living and sleeping quarters. Interior spaces are defined, not by partitions or walls, but rather by changes in floor level; they may be respected or ignored, allowing the house to accommodate larger numbers of people than usual during, for example, feasts.   Malay houses  are traditional dwellings, originating before the arrival of foreign or modern influences, and constructed by the indigenous  ethnic malay  and  orangasli  peoples of the  malay peninsula  and their related bumiputra tribes of  east malaysia. [4] Using renewable  natural materials  including timber and  bamboo, the dwellings are often built without the use of metal including nails. Instead pre-cut holes and grooves are used to fit the timber elements into one another, effectively making it a prefabricated house. In sarawak and sabah  rattan  ropes were used to fasten bamboo pieces together. Although nails had been invented and in later houses used minimally for non-structural elements (for example, windows or panels), structural flexibility was a benefit which nailing inhibited. Without nails, a timber house could be dismantled and reconstructed in a new location. A traditional malay timber house usually in two parts: the main house called  rumah ibu  in honour of the mother (ibu) and the simpler  rumah dapur  or kitchen annex, which was separated from the main house for fire protection. Proportion was important to give the house a  human scale. The  rumah ibu  was named after the spacing between stilts which are said to typically follow the arms-spread width of the wife and mother in the family of the house when being built. At least one raised veranda (serambi) is attached to the house for seated work or relaxation, or where non-familiar visitors would be entertained, thus preserving the privacy of the interior. Venetian interior design or also known as cultured architecture is based on the famous city. Houses with such design usually showcase collected pieces and ornaments from around the world. Shelves are filled with vintage books and quirky items found in flea market and thrift stores. Paintings and murals displaying scenes from the city can be added to the interior to provide venetian vibe. [5] Interior Design Traditional House:- A traditional malay timber house usually in two parts. The main house called ruman lbu in honour. And second part is called ruman dapur or kitchen annex. One veranda is attached to the house. Summary: In this two countries, japan and malaysians houses are most different. Japanese house is made of wood. On the other hand malaysian house is made of bamboo. Japanese house structure and malaysian house structure is not same. Japanese houses built in the gassho style but malaysian houses built in the rumah ibu  and rumah dapur  or Kitchens annex style. How People Advertise And Look For Housing Buying A House: When buying a house Japanese people, see the newspaper, magazine, Real Estate Company, internet. First-home buyers usually visit a few properties before making a final decision and this can be a test for the memory, so take a digital camera and a pen and paper. Take photos and notes about the features, colours and negative and positive points of each residence. Then, when reviewing the properties in the comfort of your home, tick them off against your wish-list. There are some tried and tested things you should check for on the inside of the house. Mainly you want to identify anything that might be an extra cost, ranging from minor replacements to serious structural work. Here are a few nasty surprises to keep an eye out for: Turn the taps on in the kitchen, bathroom and laundry to check the water pressure, performance and drainage. Check for dirty water. You might like to leave the tap running for a minute and it cant hurt to drink the water for a taste test. Check the hot water system. Is it big enough for your needs? A family will need more hot water than a couple. Also check for leaks, rust and age. Replacing a busted hot water system can be expensive and is not the sort of thing you can put off. If it is gas, check for the systems last servicing. Bathrooms often have mould. Mould cant just be painted over. A serious problem will usually involve installing a new ceiling/wall and better ventilation. [6] Rent A House: Japanese people when rent a house they advertise newspaper, internet and many other ways. Here some ways to advertise rent a house in japans:- To rent an apartment in Japan, would-be tenants visit real estate agents located in every neighborhood and browse through copies of apartments for rent. These usually have the layout of the apartment for rent and the costs to rent this apartment. If would be tenant is interested in a particular apartment, the agent contacts the landlord to see if the apartment is still available and whether a visit could be arranged. Typically, a renter cannot rent an apartment on her or his own, but is required to have a guarantor who promises to pay the rent if problems arise. Traditionally, japanese  landlords  collect both a damage deposit and key money before the renter takes occupancy, and the real estate agent is also paid a months rent for services provided. Key money is a non-refundable payment to the landlord. In major cities like tokyo and osaka, key money is often a major investment in itself: up to six months rent in many cases. In recent years many landlords have begun demanding smaller amounts of key money, equal to two or three months rent or none at all. An industry of no-deposit apartments, called  monthly mansion  and  weekly mansion, has also sprouted up in major cities: these generally charge higher rents than traditional leases, and may offer some hotel-style amenities such as linen service. In tokyo, a typical rental agreement is for one year. Each year, this agreement is re-negotiated, and the renter pays an additional months rent as a fee. In many other cities, however, the one-year agreement is regarded simply as a minimum length of stay, and the rent does not change over the years. [7] Malaysia:- Buying Property Apartments/condominiums-of course, like most countries, apartments and condominiums are readily available all over malaysia for expects looking to buy property. With choices from small one-bedroom apartments to huge five or six bedroom condominiums, in kuala lumpur, smaller towns or even beach side places like langkawi and sarawak, theres an apartment for every taste. Prices for apartments and condominiums in malaysia too tend to be cheaper than in thailand and, of course, in singapore and hong kong. Semi-detached houses one of the popular types of residential property in malaysia are semi-detached houses. These are two houses built side by side, and connected on one side of the house. Cheaper than detached houses, they still offer a large space, and often huge gardens and back yards. Semi-detached houses do sometimes have noise issues as, sharing an adjoining wall; you can often hear your neighbors. If you get noisy ones, this can be a stressor, so make sure you know what youre letting yourself in for before buying and check the neighborhood (and next door neighbors!) Carefully. Bungalows detached houses, bungalows in malaysia are often designed like a traditional malaysia house. They are usually built in a compound'(basically means a wall surrounds the entire property), so you get a lot more privacy and security. Unlike a typical bungalow in the west, which is only one storey, bungalows in malaysia are technically just the name of a single-family homes and can be one, two or three-storey styles. Terraced houses terraced houses are all connected one to another in a row. If you can purchase one at the end of a row, theyre not much different than a semi-detached house but, if you do choose a terraced house, are aware youll have two neighbors with homes directly attached to yours. Terraced houses are a cheaper option for buying property in malaysia though. Just make sure theyre built to correct building code and check on fire provisions as, if a fire starts in one unit, it is possible for it to spread through every house on the terrace. Traditional shop houses shop houses are a stereotypical asian building and are found in most asian countries. These, again, are a row of terraced houses but with one major difference. The ground floor is usually, or has been, a space where a shop is operated. Theyre actually the in thing in many asian cities nowadays, with people buying them for the cool factor and then renovating them to thoroughly modern and beautiful homes. Malaysia also has many brand new shop houses, already built to the cool standard, all over the country that expects can buy. [8] renting property It is relatively cheap to rent a house or apartment in malaysia, except in central kuala lumpur where rental prices are higher. A wide range of properties are available, including large detached houses (known as bungalows), semi-detached and terraced houses, and apartments and condominiums. Condominiums are a popular choice among expatriates as they offer good security and a wide range of facilities often including a swimming pool, gymnasium, playground and tennis courts (see currency and cost of living section for typical kl rental prices). Some of the most popular areas of kuala lumpur for expatriate residence include kenny hills, damansara heights, and the city end of jalan ampang, bukit kiara, ampang, bangsar baru and taman tun dr. Ismail. Given the kl traffic congestion, it is important to choose a location carefully in relation to place of employment and, if needed, an international school. Furnished, semi-furnished and unfurnished properties are all widely available for rent, and can be found via the real estate agents who are numerous in urban areas and advertise in the local or national press. Some expatriate websites also advertise rental properties in their classifieds sections. One point worthy of note is that unfurnished properties are often completely empty, without even kitchen units or a cooker. Leases are usually drawn up for yearly renewal. The standard procedure for renting a property entails: Signing a letter of offer and paying one month rent as an earnest deposit. Within 7 days, paying two months rent as a security deposit, an amount in the region of rm1000 as a utility deposit (for electricity, power etc), stamp duties and disbursements. Signing and retaining a stamped copy of the tenancy agreement. [9] Japanese people when rent or look a house they advertise newspaper, internet and many other ways. Here some ways to advertise rent a house in japans:- 4: utilities: 4.1: japan:- Japanese people use their houses in many utilities. These utilities can help their house in many ways. There are three utilities:- Heating Electricity Security Heating Space heating, rather than central heating, is normal in japanese homes. Kerosene, gas, and electric units are common. Dwellings are commonly sold and rented without heating or cooling equipment. Occupants purchase appliances and take them when they move. The simplest kerosene burner has a tank for fuel, a mantle, and a control dial. Battery-operated electric ignition is a popular step up. The next rank has an electric fan to circulate hot air through the room. Many such units feature computer control of temperature. The computer can also turn them on and off on schedule. Windows in many homes have vents to open to protect the occupants from excessive exhaust gas. Kerosene and gas units have safety features to turn off the fire and cut off the fuel supply when the heater receives a shake, whether from an accident or due to earthquake. These units also usually shut off automatically after two or three hours to prevent carbon monoxide fumes from building up while the resident is sleeping. Electricity Japanese dwellings connected to the nations power grid have 100 v ac electricity at outlets throughout the home. The line frequency is 50 hz in eastern japan, and 60 hz in the western part of the country. Service of 30 or 50 a is typical. Many domestic appliances operate properly at either frequency. Outlets resemble those formerly used in the united states (see comparison), with two vertical slots. The slots are usually of equal width and many sockets lack earthing capability. Outlets in the kitchen, toilet, and bathroom, as well as those supplied by the ceiling for air-conditioning units do usually have earthing, either in the form of an extra round hole or a covered binding post. Devices designed for use with water, such as clothes washers and heated toilet seats, often have a separate earth wire or earth pin. Adapters are readily available to convert such plugs and so allow their use in all types of sockets. Lighting equipment, like heaters, is normally the provenance of the occupant. Many homes do not include lights in the living, dining, and bedrooms. Instead, they have receptacles that provide both electrical connection and mechanical support for lighting equipment. There are four common types of ceiling connectors and these will generally also support the weight of the light fitting. Kitchens, bathrooms, corridors and genkan are likely to have built-in ceiling fixtures. Security The interphone, or intercom, is a common sight in japanese homes. It provides telephone-like connection between the interior and exterior. The doorbell is frequently part of the interphone, and when it rings, the occupant can pick up a handset to talk with the visitor before opening the door. Models with video cameras are available, but a peephole in the door is sufficient for most homes. In japan the usual custom is for visitors to wait at the gate of the house before entering, and thus in houses the interphone speaker is placed at the gate of the house rather than directly before the front door. Nowadays there is very often an electrical lock on the gate which can be controlled from inside by the home owner, and camera equipped interphones are also common. [11] 4.2: malaysia:- Malaysian people use their houses in many utilities. These utilities can help their house in many ways. There are three utilities:- 1) electricity 2) gas 3) water 1) electricity in malaysia The voltage in malaysia is 240v with a frequency of 50 hertz. In rural areas it can sometimes alternate between 220v and 240v. Malaysia uses the same 3 prong plugs as the uk does. Therefore when traveling to malaysia, take a uk adapter instead of an asia one. The electricity supply in malaysia is very good. However, be prepared for occasional power cuts. Electricity bills are received by post and can be paid at a post office or in the office of the electricity supplier. 2) gas and water The major malaysian gas supplier is gas malaysia sdn. Bhd. However, it only supplies gas in peninsular malaysia. All other regions use bottled gas. Water supply is not managed by a major supplier but by individual authorities. 3) waste collection and recycling Household waste is usually collected once a week, whereas the collection is more frequent in the condominiums. Recycling in malaysia and kuala lumpur is not as advanced as in western states, but it is on its way to improvement. Recycling casks can usually be found in many apartment buildings and condominiums, or if not available, you can bring recycling waste to the nearest recycling centre. So far, only tin cans and plastic bottles are collected for recycling. [12] 5: conclusion:- Japans and malaysian housing system are different. Japanese house is made of wood but malaysian house is made of bamboo. Japanese house advertise and malaysian house advertise are also different. Japanese people advertise their house for rent and buy, they use internet, magazine. First-home buyers usually visit a few properties before making a final decision .on the other hand, malay people check out the classifieds for available property and people looking to share flats. Japanese utilities are heating, electricity, security but malaysian utilities are electricity, gas, water. Hole of this essay; see that japanese and malaysian housing system is not same.

Managed Care Essay -- Healthcare Health Medical Essays

Managed Care   Ã‚  Ã‚  Ã‚  Ã‚  There are so many problems with our society’s health care. Everyone wants to find a solution, but no one has been able to come up with one yet. Many different things have been tried, but none have put a cease to the exorbitant costs, which most believe to be the main problem. Out of everything tried, the most recent and popular system is known as managed care. Managed care is the most common form of health insurance in the United States, and provides more a cost efficient coverage than paying a fee-for-service charge. However, it is also a very complicated system. Over the next few pages I am going to try and go over the main parts of the managed care structure. In the end, I am going to decide the strengths and weaknesses of this system, and decide whether or not I think it will be the answer to our system.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  First I am going to go over exactly what managed care means, as simply as possible. Managed care is an organized approach to delivering a comprehensive array of health care services to a group of enrolled members through efficient management of services needed by the members, and negotiation of prices or payment arrangements with providers. It has two main functions; first it integrates the functions of financing, insurance, delivery, and payment with one organizational setting, and it also exercises formal control over utilization.   Ã‚  Ã‚  Ã‚  Ã‚  Now I am briefly going to go over the history of managed care. Managed care dates back to as early as 1882. Northern Pacific Railroad Beneficial Association was one of the first employers to offer health care coverage. In 1910, the Western Clinic in Tacoma, Washington offered medical services through its providers for a premium of only $.50 per month, which served lumber mill owners and employees. In 1929, Blue Cross was originated when Baylor Hospital in Texas agreed to provide coverage by the case on a prepaid basis for some 1,500 teachers. The Kaiser Foundation Health Plan was started in 1937 as well. In 1971, the Nixon Administration announced a new national health strategy, which was the development of health maintenance organizations. The federal government established grant and loan guarantees for HMO’s to reach a goal from 30 in 1970 to 1,700 by 1976, enrolling 40 million people, and 90... ... insurance. Also, MCO’s favor preventative care and health promotion. Many people feel that if you get to the root of the problem, it will help our financial health costs, and managed care provides help for this.   Ã‚  Ã‚  Ã‚  Ã‚  Some of the negative things I feel about managed care is there is somewhat of a public dissatisfaction. As I said before, everyone wants the system to change and be better, but no one knows how to do it. Another negative thing about it is there are many limitations on what doctors you can see, and the ease of seeing a secondary doctor. There is also the issue of rising prescription drug costs that managed care does not address.   Ã‚  Ã‚  Ã‚  Ã‚  All in all I think that even though managed care is not perfect, it is the best that we have right now. It has done a good job of controlling costs, and keeping individuals out-of-pockets costs down. Until something better comes along, I think people need to realize that we are doing the best with what we have, and try to be more accepting and understanding. Americans have made health care the way it is today, so they need to understand big problems like this can’t be changed overnight.

small stage acting :: essays research papers

Topic - Small Stage Acting General Purpose - To Inform Specific Purpose - To explain the dos and don’ts of small stage acting Central Idea - By informing the listeners about what to do and what not to do on a small stage they can learn from my mistakes and avoid them if they ever want to do some acting. I. Introduction: â€Å"There is no business like show business like no business I know. Everything about it is appealing. Everything the traffic will allow. No where can you get that special feeling, only when you are stealing that extra bow.† A. You have to endure a lot being an actor or an actress. B. Stage acting is especially hard. 1. You have to project your voice. 2. Stand where everyone in the audience can see you. 3. There are no takes so you cannot miss a line. II. If you screw up, just go on: A. Opening night I slammed the door open so hard the props fell off the wall. 1. I covered and acted like I was supposed to do it. 2. The other girl on stage bent down behind the couch and laughed. B. If someone misses a line, go on with your line or try to jog their memory. C. I dropped my liquor glass in rehearsal and got yelled at because I did not pick it up. II. Props: A. It is important to use props that will not hinder your performance. 1. You are responsible for your props. a. Never leave them in the way or another actor will trip over them. b. I did not hold the wine glass the proper way. 1.) The director said I held the glass like a beer mug 2.) I was supposed to hold it like a lady: like my character. B. Always check to make sure your props are ready before you go on stage. 1. It would be awful to not be able to find your prop when you need it. 2. It is also not fun eating week old chex-mix. 3. Someone did not check the gun on opening night, so I had to yell â€Å"bang!† III. Eating and Drinking on Stage: A. Drinking on Stage 1. Never pour more in a glass than you will be able to drink before your exit. 2. I had to stand at the door and gulp my wine down before leaving (but it was in keeping with my alcoholic character). 3. Never gesture with your glass. B. Eating on Stage 1. Try to avoid salty foods on stage. small stage acting :: essays research papers Topic - Small Stage Acting General Purpose - To Inform Specific Purpose - To explain the dos and don’ts of small stage acting Central Idea - By informing the listeners about what to do and what not to do on a small stage they can learn from my mistakes and avoid them if they ever want to do some acting. I. Introduction: â€Å"There is no business like show business like no business I know. Everything about it is appealing. Everything the traffic will allow. No where can you get that special feeling, only when you are stealing that extra bow.† A. You have to endure a lot being an actor or an actress. B. Stage acting is especially hard. 1. You have to project your voice. 2. Stand where everyone in the audience can see you. 3. There are no takes so you cannot miss a line. II. If you screw up, just go on: A. Opening night I slammed the door open so hard the props fell off the wall. 1. I covered and acted like I was supposed to do it. 2. The other girl on stage bent down behind the couch and laughed. B. If someone misses a line, go on with your line or try to jog their memory. C. I dropped my liquor glass in rehearsal and got yelled at because I did not pick it up. II. Props: A. It is important to use props that will not hinder your performance. 1. You are responsible for your props. a. Never leave them in the way or another actor will trip over them. b. I did not hold the wine glass the proper way. 1.) The director said I held the glass like a beer mug 2.) I was supposed to hold it like a lady: like my character. B. Always check to make sure your props are ready before you go on stage. 1. It would be awful to not be able to find your prop when you need it. 2. It is also not fun eating week old chex-mix. 3. Someone did not check the gun on opening night, so I had to yell â€Å"bang!† III. Eating and Drinking on Stage: A. Drinking on Stage 1. Never pour more in a glass than you will be able to drink before your exit. 2. I had to stand at the door and gulp my wine down before leaving (but it was in keeping with my alcoholic character). 3. Never gesture with your glass. B. Eating on Stage 1. Try to avoid salty foods on stage.

Reasons for Re Launching Electric Car †Reva

Reasons for Re Launching Electric Car – Reva Introduction : The Reva Electric Car Company (RECC) was founded in 1994 by Chetan Maini, as a joint venture between the Maini Group of Bangalore and Amerigon Electric Vehicle Technologies (AEVT Inc. ) of the USA. The company's sole aim was to develop and produce an affordable compact electric car. Several other automakers were also aiming to do so, but in 2001 RECC launched the  REVA Reva, started off with a bang : The first electric car in India  and the people behind the car were confident of the success of the car.Plans were set and the forecasting team estimated that 1500 cars would be sold by the end of the first year. Three years after its launch,  Reva barely managed to sell a total of 300 cars. Reva was subsequently pulled off Indian markets. On May 26th 2010, Mahindra Group bought a 55. 2% majority stake in Reva and now has plans of relaunching the car in Indian markets. This article explores reasons for the failure o f Reva and what should be Mahindra Reva’s Strategy for achieving success in the Indian market. * Reva was  positioned  as a â€Å"Green,  low operating cost car†.The marketing strategy when Reva was first launched mainly concentrated on the car being green and the first of its type in the electric car segment. But this was not enough to create ripples amongst the consumers. * With a small  size, easy to drive (no clutch or gear)  and slow  speed, Reva  was targeted at  small families, old couples and female drivers. While Reva had a beneficial cost proposition of only Rs. 0. 40 paise per km travelled, it was not a cheap car. Priced at around Rs. 3. 75 lakhs, people would have preferred to purchase a Maruti Zen or an Alto which are within the same price range.The major problem with Reva was that it was perceived to be a low cost car, but it was actually not. Also it was not a car that the rich wanted to buy, as it looked below their league. In one word, Reva, was a  total misfit. * Aesthetically, Reva did not appeal to the youth. It was  not fast, did not have a  high range, had high  maintenance problems  (100 % charging needed 8 hours) and was not meant for long drives. The small car space and the design made it look like a rather  uncomfortable car. People do advocate being green but they are not willing to sacrifice their comfort for it. * The arketing campaign for Reva also was not an aggressive one. The car made news for itself for being the first electric car in the Indian market but no marketing effort was made to create ripples in the customers. The buzz through promotions and advertisements was very low. There was  no excitement  and  curiosity  created in the minds of the consumers before the product launch. A research done by me amongst 50 female drivers, 35 elderly people (50+ age) and 20 couples has helped me come up with the following  customer value hierarchy  for a Car: 1. Core benefit:  T akes you from one place to another without an  inconvenience. . Basic product:  Easy to drive,  comfortable seats and leg room,  high mileage. 3. Expected Product:  Safety, does not break down,  easy to repair. 4. Augmented Product:  Speed,  smooth on road,  Stylish. 5. Potential Product:  Environment friendly. As seen the points  bolded in red font  are the ones that Reva clearly misses. Not being able to satisfy the core, basic and expected product benefits has been a major miss in the marketing strategy of Reva. If Reva has to be successful it has to first cater to these customer benefits, satisfy them and then only will being environment friendly be a product differentiator.Reva had expected to sell around 1500 cars in its first year itself. After 3 years, Reva managed to sell only about350 odd cars. This is a definite failure in the first innings of Reva. However the fact that it is the only one in the electric car market, a proper marketing strategy can help it become a success. Reva’s Second Innings: A Re-launch Strategy It is not like Green cars are boring and cannot be successful. Take the example of  Roadster Tesla  an electric car which is the coolest and one of the most aspired cars in the automobile market. So surely there is no reason for Reva to fail if it is marketed in the right way.If the car is able to satisfy the core, basic and expected benefits of its target audience then we have a winner on our hands. In today’s, Global warming era. Being green is in fact the in thing. But just Green Cannot Sell. Reva should market itself on its other facets as well. Consider the slogan below for marketing Reva: Reva: â€Å"Easy to drive, Stylish, Comfortable Car †¦ By the way, we are also Green† The easy to drive attribute is already present in Reva. Reva needs to do slight alterations in its design to make it look more stylish, ergonomically designed for seating and safety needs.As given in the figu re above, Reva should look at targeting the growing female car owners. Also it should target the young and old couples, who find the  cuteness factor  in the car, exciting enough to purchase it. Reva should be promoted as a  Ã¢â‚¬Å"Fun† car to hang out with. Promotions The Reva advertisements  should not hire any stars to advertise it. Instead it should look at taking the common office going man, the girl next door, the college couple to brand it. This will ensure that its target audience connect to the advertisement and Reva to a greater extent.The greenness in Reva can be subtly highlighted in the advertisements. The promotion ideas for both print and television advertisements are: 1. The office goer:  How because of heavy traffic he used to reach late to office and get reprimanded by his boss. How now Reva has made him reach office in time and get promotions. Catch line: â€Å"Traffic problems. No Problem. Reva is here† 2. The girl next door: How Reva has m ade her independent. Highlight the ease and comfort of driving the car in the advertisement. Catch line: â€Å"Get Independent. Do The Reva† 3.The lovebirds: A part by part ad series in which an old couple get nostalgic on how they started their love story in a Reva and their memories associated with the Reva car. Highlight the comfort of the Reva car. Catch line: â€Å"Reva getting you closer† Social media promotions – Low cost and high effect. 1. Social gaming applications  in which users play a car racing game and get green credits for using the Reva Car. This will help spread the Reva brand virally. 2. Get expert reviews on the Reva car and publish them on the  Reva Blog. 3. Have a contest in which users can upload their Reva moment on  YouTube.Also upload YouTube videos to show how Reva makes a greener world. 4. Have, â€Å"The Spacious Reva Contest†: Customers try to fit in as many of their friends in a Reva car and upload a picture of it on  Facebook. The one with maximum likes would win the contest. 5. Listen to what your customers are saying  about Reva, how are they feeling about Reva? Have you managed to create the right buzz? Social media would tell you instantly and help you to do any kind of damage control if necessary. The  social media is a good measure  on how well your marketing strategy has worked.In conclusion , Reva has already in its â€Å"First Innings†, highlighted its attribute of being a  Green Car. The â€Å"Second Innings† strategy that has been mentioned will market Reva as an easy to drive, safe, stylish and comfortable car. Thus satisfying the core, basic and expected needs of its customers which will help the Reva car become a success story. While the Mahindra brand name and its distribution network and capabilities in the Indian market should definitely benefit Reva, in having a successful second innings. The strategy outlined above should help Reva preventing burns and scars the second time round.

Brutus in the play Julius Caesar by Shakespeare Essay

Marcus Brutus is a character in William Shakespeare’s Julius Caesar which is based on the true story of events in Rome more than 2,000 years ago. Caesar’s loyal friend, Portia’s loving husband, and a noble Roman. However, he leads other conspirators and murders Caesar. People often question, is Brutus a hero or a villain? Brutus is not a hero nor a villain because he is not totally bad or good. Brutus doesn’t kill Caesar for power, but the good of Rome. Brutus is not a villain because he trusts Antony and refuses to murder him. Brutus is a villain because he is overconfident and therefore their actions fail. There is no human that is totally bad or good in story nor real life. Brutus loves Caesar but kills him because he believes that Caesar is not a good leader and that Caesar’s ambitions are dangerous to the future of Rome. The decision to kill Caesar is not easy for Brutus and his wife sees that. Portia tells Brutus she believes he has â€Å"some sick offence within your mind† (II.i.267-270) and that is why he can not sleep. The fact that he can not sleep shows that he is thinking about the murder and not comfortable with it. Also, he will not share his thoughts with his wife, even though she believes that â€Å"which by the right and virtue of my place/ I ought to know of†(II.i.267-270). When Brutus says â€Å"Not that I loved Caesar less, but that I loved Rome more.† (III.ii.26) he means that he believes his actions are for the benefit of the Republic not to improve his position. During Brutus’s speech at Caesar’s funeral, he reveals his motive â€Å"I honour him; but, as he was ambitious, I slew him.† (III.ii.26) He tells the Romans they are better with Ceasar dead since if they would â€Å"rather Caesar were living and die all slaves, than that Caesar were dead, to live all freemen?† (III.ii.21-24). Brutus believes that Caesar would have turned the freemen of Rome into his slaves and therefore was not the best leader for Rome. Cassius must also convince Brutus that Caesar’s murder is good. Cassius tells Brutus a story about a day in the winter where they swam in a river and Caesar almost drowns. Cassius uses this story to show Brutus that Caesar is just a man, not worthy of his â€Å"name being sounded more than yours?† (I.ii.143) Cassius also tell Brutus that the fault â€Å"is not in our stars/ But in ourselves† (I.ii.140-141) which sounds like Brutus has a choice about the future of Rome. Brutus is not a villain because he trusts Antony and refuses to murder him which shows that Brutus isn’t interested in gaining power and he has a good heart. Brutus believes that â€Å"For Antony is but a  limb of Caesar. /Let’s be sacrificers, but not butchers†(II.i.165-166) and that without Caesar Anthony is not be a threat. He says, â€Å"And for Marc Antony, think not of him,/ For he can do no more than Caesar’s arm/ When Caesar’s head is off†(II.i.180-183). He does not want to murder innocent people, because he believes the â€Å"Our course will seem too bloody† (II.i.162). Brutus is a villain because he is overconfident and does not listen to the words of Cassius. His overconfidence is shown many times. Brutus shows his over confidence when talks about Cicero. On the day Ides of March, Brutus was discussing with other conspirator about if Cicero should go with them. Although other conspirator want Cicero to join them, Brutus don’t agree with that, he said, â€Å"O, name him not. Let us not break with him,/For he will never follow anything†(II.i.156-157). Later, when Cassius is talking about how he fears Antony, Brutus says â€Å"And for Mark Antony, think not of him,/For he can do no more than Caesar’s arm/When Caesar’s head is off.†(II.i.188-190). Also he believes that Anthony can speak at the funeral since whatever Antony speaks â€Å"I will myself into the pulpit first/ And and show the reason of our Caesar’s death./ What Antony shall speak, I will protest.† (III.i.237-239) and the people will believe him. In conclusion, Brutus is not a hero and not a villain. He kills his best friend, but it is for the good of Rome. Therefore he is not a villain. He trusts Antony, but that trust is the reason their plans to prevent Rome becoming a republic fails. Therefore he is not a hero. Although Antony calls Brutus â€Å"the noblest Roman of them all.†, he is overconfident. And this overconfidence leads to his suicide. Is difficult to say he is a hero or a villain. Because if he change his action, the history will change. Once the history change, our life today will change, too. One thing we learn is, no matter Brutus’s action is good or bad, he try his best and do what he believe is right to make himself and other people a better life.

Banking Industry in Malaysia Essay

Money is closely linked to our lives, so the financial institutions become an inevitable and important part of our lives and people are always focusing on the situation of financial institutions. So the banking industry is the most suitable topic to study. Then, we decided to use scenario model to analyze the industry (Showed by diagrams 1). Diagram 1 After analyzing the situation of the industry, we choose ten years because it is the most proper time for our scenarios. The environment can not reach the enough degree to support these scenarios if the time is too short. On the other hand, long period of time is hardly to forecast the future careers. In the process of searching materials about banking industry, we found the major Stakeholders influencing the industry. They are government, consumers, and competitors in term of development of banking industry. The banking industry in Malaysia started from the early 1900s , in 1913 Malaysia’s first domestic bank – Kwong Yik (Selangor) Banking Corporation (now Malayan Banking Berhad) was set up, as thriving profits from rubber plantations and the tin industry. Besides, a statutory body, Bank Negara Malaysia (Central Bank), which is wholly-owned by the Federal Government, was established to the need for a governing body to oversee the activities and operations of the numerous banks in the country. Now, In Malaysia banks mainly consist of commercial banks, Islamic banks, and merchant banks. In addition, Malaysia has become an international Islamic Financial centre (Edge, 2006). As far, the banking industry in Malaysia has made conventional banking products and services, such as deposits and loans or hire purchase, taking on more advanced features, which are facilitated by advanced technological developments and make bank customers easier and simpler methods and processes of going about their daily banking. Furthermore, it also has introduced new products and services like credit and debit cards, investment products, financing products and services, and so on. RHB bank, which stands for Rashid Hussain Berhad, from throngs of banks for some reasons. Firstly, we are more familiar with it for it is a bank surroundings our. Secondly, we think it has a great potential RHB Bank is one of Malaysia’s leading financial service providers, offering commercial banking, corporate and international banking services. RHB Bank has built an impressive 200 branch network across Malaysia and also has a number of overseas branches, the majority in neighboring Singapore what’s more, after being acquiring by government in March, 2007, it becomes more competitive compared with other banks (Edge, 2006). Identify and discuss on the main driving forces shaping and affecting the industry. Business organizations exist to turn inputs from their environment into goods and services which customer in the environment want to purchase. This transformation process within the organization cannot be seen as a steady state, because external environment influences have a tendency to be continually shifting, having the effect of undermining the current balance within the system. The environment influencing business organization mainly involves the macro-environment, the micro-environment and internal environment. In our essay, we will use macro-environment, which comprise political, environment, socio-cultural, technology, legal and ecological factors, to analyze Malaysian banking industry environment. Political The political environment is one of the less predictable elements among them. In Malaysia, the Government has proposed that Malaysian-owned banks be given five-year tax exemption on income received from their new branches or remittances from subsidiaries overseas, operating within the three-year period, from the year of assessment 2007 to encourage banks to expand overseas and establish a regional presence. Furthermore, the Government will establish an Overseas Investment Fund (OIF), with an allocation of RM100 million to provide soft loans to domestic companies to finance start-up  costs of doing business overseas (Amparo and Sickles, 1994). Furthermore, to attract more foreign funds and streamline tax treatment on profits or interest income received from all financial institutions, the government proposed that profits or interest income received by non-residents from financial institutions should be exempt from tax. Economic Malaysia has been experiencing a promising economic since 2005 under the marked growth of global economic, real economic growths in Malaysia has been strengthened and real gross domestic product of Malaysia has been expanded from 2005, with growth gaining momentum since then. This growth was driven mainly by private sector activities. Real private consumption expenditure is keeping sustained at high rate, driven by continuing income growth, stable labor market conditions and strong consumer confidence. When the business activity become flourishing, people are reluctant to keeping savings, however they have strong willing to invest to increase their money value (Aziz, 2005). Monetary transactions are conducted in Ringgit Malaysia (RM) and sen, which is the Malaysian paper and coin currency respectively (Kadir, 2007). Credit cards are also accepted widely in commercial businesses, while travelers’ cheques may also be changed at any commercial banks, hotels and authorized money changers. This will bring banks desirable opportunities along with the increase in the number of traveler to Malaysia. Government influences on macroeconomic activity through such means as fiscal policy, monetary policy. As for fiscal policy, the Government introduced a stimulus package, which focuses on selected projects with strong linkages to ensure maximum stimulus to economic growth and short gestation periods while meeting socio-economic objectives, worth RM7 billion to boost economy recovery. Since early August 1998, monetary policy has become accommodative by reducing interest rates to reinforce expansionary fiscal policy and revive the economy (Aziz, 2006). The intermediation role of the banking institutions came to the forefront during the crisis period. Banking institutions were excessively cautious in their lending decisions, causing a sharp slowdown in credit under an environment of uncertainty, to avoid a credit crunch situation. Banking institutions with sufficient capacity were encouraged to achieve a minimum loan growth rate of 8% for 1998. The motivation for the 8% credit floor was to free the banking institutions from the self-imposed credit freeze (Kadir, 2007). Technological The Government is also playing a vital role in technological development of banking industry in Malaysia by promoting E-payments nationwide. As most of the individuals and business have payment transactions with the Government. This practice will help to store and collect bank account numbers, E-payments and receipt notices and instructions for how to do these electronic payments. According to the BNM, 2005 all corporations and institutions at this forum the course of action result of reengineering in organization to fully use of E-payments that provided by financial institutions and outworkers (Appelbaum, 1991). E-channel, online banking systems are using computers, telephones and the internet. ATM is the most commonly used electronic channel through out the country facilitate bank customers to conduct transactions 24 hours in a day. Phone banking is also another e-banking option can be use 24 hours a day and can made all type of transactions. RHB is using Tele-banking known as remote banking. PC banking is the 3rd form of e-banking that could be done by downloading application software in house or office. Technology varies as the time passed like the ATM & Telephones was the first Multimedia wave invented 30 years ago after that it includes some more features of PCs & Online services. Along with them E-cash stored are smart cards and Interactive videos no need to go to ATMs to withdraw money because technology hooked to any multimedia devices such as PC, Interactive TV and also Cell phones. Onyx Software Corporation has been appointed by RHB Bank to develop its  customer relationship management (CRM) initiative and build an enterprise-wide platform designed to enhance its ability to meet customer needs and improve integration between the sales force and customer call center in an increasingly competitive marketplace (Appelbaum, 1991). Threats were disintegration, the cannibalization of existing delivery channels, risk of standardizing on the wrong technology platform and the inability to keep pace with changing technology. The obstacles included security risks, network and system instability and the difficulty of integrating different systems. Socio-Cultural This consumerism society was only created dues to the banking system encourage ‘buy today, pay tomorrow’, which makes a maintained push to drive up retail customer numbers. At present, the number of Malaysian aged 60 years and above is estimated to be 1.4 million and is projected to increase to 3.3 million in the year 2020. It also increased over the years. So number of people aged 60 can do work more number in future years. As Malaysia is the Muslim country so Islamic banking is very important factor in banking industry. Malaysia life style people love to do shopping and visitors comes from all over the world banks can extend their existing Privileges and Benefits programmes in Malaysia. Banks are targeting a new generation of life style driven people who celebrate in freedom, traveling and giving their lives new perspectives (Alexandrov, 2000). The banking system with all its complexities, challenges and opportunities touches virtually all aspects of customer’s daily lives. Using a credit card to make a purchase, writing a personal or business check, paying bills and moving funds online or accessing your funds through an automatic teller machine daily used in the banking system. There is certainly significant data to suggest that profitability,  business growth and increased market penetration could be the outcome for the banks that aggressively pursue the minority community as a business objective. Fortunately many banks across the country are recognizing the business value of minority communities as emerging markets. It is because 40% of the Malaysian population consists of minorities (Alexandrov, 2000). Ecological Business does not operate in a vacuum. Activities inevitably lead to a series of ecological and social impacts (Anonymous, 2002). At the bank, through the provision of finance and banking services to a wide variety of business customers, can be more far-reaching and profound than the direct impact of our actual operations, so they have put measures in place to ensure that this impact is managed. 1) Social Responsibility †¢ Anti-money Laundering It is the disguising of funds derived from criminal activity to give them legal respectability. It has been estimated by the International Monetary Fund that such financial flows are equivalent to between 2% and 5% of global Gross Domestic Product (Clavin, 2001). With effect from December 2001, the Financial Services Authority (FSA) has assumed greater formal powers to supervise and enforce corporate and individual compliance with laws and regulations relating to money laundering (Clavin, 2001). For instance, all bank staff are obliged to report any transaction which they suspect might be related to drugs, terrorism or other serious crimes. Equally importantly, they are instructed not to reveal to a customer that they are being investigated. Besides, the Co-operative Bank is in the process of implementing additional awareness and training measures to underpin its full compliance with FSA requirements. Additionally, a money laundering helpdesk has been launched to help staff with any queries. 2) Health and Safety The Co-operative Bank’s Health and Safety Officer has provided one to one training with managers and team leaders. The bank took part in the â€Å"European Week for Safety and Health† and was recognized by the Health and Safety Commission for its efforts towards raising Health and Safety awareness. Formal accredited training has been delivered to facilities staff to improve awareness and assist with their Health and Safety inspection responsibilities. A staff handbook has been produced and distributed to raise staff awareness of the Co-operative Bank’s absence policy. During 2002, the bank made further investment in occupational health services with the expansion of the medical services unit. 3) Protection of Natural Environment †¢ Ecologically-sound Paper Global paper demand is the single largest use of wood fibre. In order to relieve pressure on the environment and reduce the amount of paper waste going to landfill, banking industry should aim to use increasing amounts of ecologically-sound paper which is considered an efficient use of resources and protects old growth forests from logging. When compared with virgin paper, the use of recycled paper substantially reduces water consumption, energy use, air pollution, and water pollution. Furthermore, the Co-operative Bank has been seeking to use the most ecologically-sound paper available for the majority of their activities for the past five years. Likewise, the disposal of paper waste also has significant ecological impacts. During 2002, the bank recycled 657 tonnes of paper (Allsop, 2001). Analysis on models. 1) Sky Land There is no need to establish too many banks anymore! In addition, banks need not fiercely compete with each other for choosing the working places. The banks can retract the working places in order to save costs for hiring employees, paying electricity fee, and rental fee. Likewise, from the perspective of ecological environment, it can save lots of resources, such as electricity and papers. Although there is only several banks do the operation for the numerous numbers of customers, â€Å"Sky Land† makes banking industry to be more available, efficient and convenience. Pro If the banks retract some places of their business network, they can save cost, such as kinds of resources, the rent of the place, electricity, labors and the like. Therefore, the banks can save the money. Con In regard to the pace of developing technology and attitude to the new high-tech, the technology will not develop the level to support the plan to be applied in 10 years. Hence, banks can not implement this scenario. In addition, some people may not have their own computer or even telephone or phone. Therefore, they can not get in touch with banks. Conclusion This project cannot be successful, because not sure for the technology either can achieve the enough level to support this project. 2) FRV Nowadays, hackers keep increasing in technology manner. Banking industry has to summon the way to solve the problem. FRV is a system includes fingerprint, retina and even voice identification functions, the highest technology system. Every people have different voice, retina, and fingerprint, efficiently make use of them are benefit to banking industry. For instance, customers have to put their fingers on the fingerprint machine that verifies their personal identities, includes get to know the amount of money. Likewise, voice can differentiate each people and it can be used in  saving and drawing. In addition, their retina has to be checked for transferring. Moreover, banking industry invents â€Å"FRV† which includes fingerprint, retina and voice and customers have to do them in the meantime for recognizing their identities. Furthermore, it puts aside the troubles of bank book, bank card, and even credit card. For instance, fingerprint, retina, and even voice system combine together and install into the ATMs, people use their fingers or eyes to save or draw money, instead of their bank cards. Pro It is safety for customers to make transaction with banks. Besides, it brings a lot of convenience to customers who can go to bank directly without carrying anything. For banks, they can save some overheads and make more profits, for they can lay off some employees. Con It will take rather a lot of money to introduce the fingerprint and retina system in the banking industry. The system is only a tool, it is very instable. For instance, if there is a bug we do not know, it may destroy the database and loss the information of customers, and make lots of loss. Conclusion This planning can be success, because the fingerprint and retina system is already mature. This system has been applied in detecting criminal case by policeman; example is â€Å"Henry system†, which classifies each fingerprint in terms of its arches, loops, whorls, composite style prints, and the location of certain fixed points and ridges. It is easy for banking industry to put it into practice. In addition, this project will improve the safety of customers a lot. Therefore, this system will be popular in the banking industry in the next ten years. Recommendation The banks who want to introduce the FRV have many barriers, such as costly and instable. Despite of these which are also can be solved easily. They can ask the suppliers who are familiar as they can give more discounts for them.  Furthermore, government is a good supplier as they can support the banks for introducing the system. Yet, employ engineers for repairing the systems when they are spoiled. Using â€Å"Backup† and â€Å"Defragmenter† are also the ways to reduce barriers. In addition, they also can establish a department for checking the system daily or monthly. 3) Automatic Bank Operator Along with the society development keep advancing, banking industry is able to introduce much more high-tech equipments. Firstly, the banks just only have to possess computers and phones with high technology â€Å"Automatic System† which includes automatic responding and do transaction for customers. Besides, they only have to hire a few employees to operate the computers. Secondly, customers can contact with â€Å"Robot Operator† to save, withdraw, and others banking functions. Be more bravely, it is better to invent â€Å"Robot Operator† which does transaction for customers. Thirdly, customers use the computers through the Internet to have a connection with the banks which includes â€Å"Automatic System†, giving responses to the customers via â€Å"BCR† (Banking Chat Room) that chat online which can contact with lots of customers in the meantime. Moreover, banking industry merge the three functions which is called â€Å"ABO† (Automatic Bank Operator), can save much money and earn a tremendous of money in the future. Eventually, in the next ten years, banks do not need employees to transact the business. Pro The â€Å"Automatic System†, â€Å"Robot Operator†, and â€Å"BCR† can do work instead of human, and banks incline to lay-off employees. The banks directly save much money in overheads. Con It costs much money for the banks as they have to invest a tremendous of money into this high technology equipment. Furthermore, it also needs longer time to get back the costs of investment and even much more long time to get profit. When the technology system goes wrong and cannot be operated, which cause the transaction be more trouble and the banks have to pay for their  mistakes. Moreover, they also have to employ engineers repair the system. Recommendation The banks can ask government to support their â€Å"ABO† in investment as these investments have to put much capital into it which is very costly and risky. Besides, they can search the suppliers who sell the raw materials and equipments to be cheaper or given discount. 4) Loving Needy In the next ten years, there are many countries will become ageing population society, the tremendous of old folks are retire or disabilities who do not have enough money to sustain their lives. Therefore, they need money to make their lives become better or even just only need to survive. In turn, the government needs more money to the welfare work for the needy. For instance, the government does a policy that is named â€Å"Loving Needy† to require the entire banking industry reel off 10 percent to 50 percent interests of the customers’ deposits. It is available and efficient to the whole society. Pro The needy can get the money via â€Å"Loving Needy† to have better live. Besides, the banks can reduce the welfare costs in other ways. Con It seems like the banks oblige customers to real off their portion of deposits. They cannot do anything to reject the government, else they just only can do strike on the government daily for rejecting them to do it. Conclusion All the banking industry does to the needy are correct and available. They ought to do this welfare work more often and even throughout the world.

Albert Einstein Speech

Albert Einstein the Menace of Mass Destruction Speech On November 11th 1947 the renowned scientist, Albert Einstein, presented his case against nuclear warfare and the real dangers that come with it. He was able to grab his audience’s attention by great use of literary devices and rhetoric techniques. The argument delivered in this speech proved to be effective because till this day a nuclear bomb has yet to be dropped. Albert Einstein was one of the scientists assigned to the Manhattan projected during the 2nd world war. The project was a success as the United States effectively dropped the only two nuclear bombs ever in history.The decision was made because the Japanese refused to surrender with defeat looking them in the eyes. In order to end the war quickly and save many American soldiers’ lives the bombs were dropped on two Japanese cities, Hiroshima and Nagasaki, causing devastating damage to each. After seeing the results of his creation, Einstein made it his mis sion to deliver a speech to the General Assembly and Security Council of the United Nations in hope for a peaceful future for all of mankind. Albert Einstein uses the rhetoric device logos to make his argument much more effective to his audience.For example â€Å" General fear and anxiety creates hatred and aggressiveness. † Using diction he is able to better describe an often seen human reaction. The words â€Å" anxiety† and â€Å"aggressiveness† are used effectively and really allows the audience to see and make the connection of the logic used in the argument presented. Also the use of foreshadowing can be seen as he uses this quote to setup for the important, bigger picture later in the speech. Einstein’s use of logos through diction provides an excellent use of rhetoric. Later in the speech Einstein has another outstanding use logos with the help of syntax.He states â€Å" The adaptation to warlike aims and activities has corrupted the mentality of man; as a result, intelligence, objective and humane thinking has hardly any effect and is even suspected and persecuted as unpatriotic. † Einstein does a perfect job of ordering the sentence for cause and effect. In doing this he presents a problem with humanity and he then directly delivers the negative results that follow. In using the cause and effect approach he amplifies the logic used in the sentences. Overall this grabs the audience’s attention and allows them to better understand the argument and connect to it.Einstein wraps up his speech effectively using the rhetoric device ethos. He does this to help prove his over all argument and to support his logical statements. He begins saying â€Å" We scientist believe that what we and our fellow men do or fail to do within the next few years will determine the fate of our civilization. † The audience will take note and appeal to his authority because he is one of the most intelligent men that have ever lived . Also by using foreshadowing when he says, â€Å"within the next few years will determine the fate of our civilization† he is able to make the audience entice to his argument with the help of ethos.As one can see with the help of the rhetoric devices used along side with the literary terms Albert Einstein was able to deliver a powerful speech about mankind’s nature and how it must change in order for life, as we know it to survive. Throughout the speech he continues to use logos and pathos to help persuade his audience to agree with his argument. One can see the effectiveness of this speech because there has yet to be another nuclear bomb dropped since that day in Hiroshima and Nagasaki. Albert Einstein Speech Albert Einstein the Menace of Mass Destruction Speech On November 11th 1947 the renowned scientist, Albert Einstein, presented his case against nuclear warfare and the real dangers that come with it. He was able to grab his audience’s attention by great use of literary devices and rhetoric techniques. The argument delivered in this speech proved to be effective because till this day a nuclear bomb has yet to be dropped. Albert Einstein was one of the scientists assigned to the Manhattan projected during the 2nd world war. The project was a success as the United States effectively dropped the only two nuclear bombs ever in history.The decision was made because the Japanese refused to surrender with defeat looking them in the eyes. In order to end the war quickly and save many American soldiers’ lives the bombs were dropped on two Japanese cities, Hiroshima and Nagasaki, causing devastating damage to each. After seeing the results of his creation, Einstein made it his mis sion to deliver a speech to the General Assembly and Security Council of the United Nations in hope for a peaceful future for all of mankind. Albert Einstein uses the rhetoric device logos to make his argument much more effective to his audience.For example â€Å" General fear and anxiety creates hatred and aggressiveness. † Using diction he is able to better describe an often seen human reaction. The words â€Å" anxiety† and â€Å"aggressiveness† are used effectively and really allows the audience to see and make the connection of the logic used in the argument presented. Also the use of foreshadowing can be seen as he uses this quote to setup for the important, bigger picture later in the speech. Einstein’s use of logos through diction provides an excellent use of rhetoric. Later in the speech Einstein has another outstanding use logos with the help of syntax.He states â€Å" The adaptation to warlike aims and activities has corrupted the mentality of man; as a result, intelligence, objective and humane thinking has hardly any effect and is even suspected and persecuted as unpatriotic. † Einstein does a perfect job of ordering the sentence for cause and effect. In doing this he presents a problem with humanity and he then directly delivers the negative results that follow. In using the cause and effect approach he amplifies the logic used in the sentences. Overall this grabs the audience’s attention and allows them to better understand the argument and connect to it.Einstein wraps up his speech effectively using the rhetoric device ethos. He does this to help prove his over all argument and to support his logical statements. He begins saying â€Å" We scientist believe that what we and our fellow men do or fail to do within the next few years will determine the fate of our civilization. † The audience will take note and appeal to his authority because he is one of the most intelligent men that have ever lived . Also by using foreshadowing when he says, â€Å"within the next few years will determine the fate of our civilization† he is able to make the audience entice to his argument with the help of ethos.As one can see with the help of the rhetoric devices used along side with the literary terms Albert Einstein was able to deliver a powerful speech about mankind’s nature and how it must change in order for life, as we know it to survive. Throughout the speech he continues to use logos and pathos to help persuade his audience to agree with his argument. One can see the effectiveness of this speech because there has yet to be another nuclear bomb dropped since that day in Hiroshima and Nagasaki.